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The projects
below reflect Growthtrac's needs and provide an
overview of how donations will be distributed this year.
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infrastructure improvements
As an online ministry, the quality of our
internet infrastructure is a top priority.
Due to significant audience growth over the
last nine years, our infrastructure capacity
has peaked. If we are to maintain a quality
user experience to an ever-expanding audience,
our systems must be upgraded.
$15,000
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content development
One of Growthtrac's distinctives is our abundant
inventory of topical content. Because the
number of marriages we touch directly correlates
to fresh and appealing content, we want to
increase our content freshness — but
there will be a cost
Currently, the majority of Growthtrac's articles
and interviews are acquired at low to no cost.
To keep up with our reader's needs, our content
inventory needs to be refreshed more frequently.
Solution: begin sourcing content externally,
to (paid) contract authors.Cost $200 monthly
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video features
One of the most viral and effective mediums
on the web is video. Growthtrac wants to produce
a video channel, leveraging the power of this
medium to communicate our marriage message
in a fresh, dynamic manner. To address this
need, we would like to invest in a video kit.
$6,000
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staffing
Since its inception, Growthtrac has operated
with an all-volunteer staff, tasked with content
development, forum & phone support, marketing,
events, mentoring, administration and web
development. As our marriage audience increases,
so do resource demands. If the ministry is
to continue serving our growing marriage audience,
we must bring on full-time staff.
$100,000
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radio production
Currently,
GrowthtracRadio is serving over 200,000 internet
radio streams monthly. We would like to increase
our radio presence by producing more Growthtrac
programming and expanding our reach through
syndication.
$5,000
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publishing
Widely published and with a strong following
on Growthtrac, self-publishing is a clear
opportunity for Sheri and the Growthtrac ministry.
We would like to publish one of Sheri's book
ideas, currently in development.
$3,000
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marriage event
We
would like to produce and host the inaugural
Growthtrac marriage event. We envision a unique
experience, offering couples a variety of
topics from leading marriage experts and Growthtrac
ministry partners.
$15,000
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marketing
To maximize our reach and to target marriages
most effectively, Growthtrac would like to
engage outside marketing expertise. We would
expect this analysis to heighten our visibility
and increase marriages impacted.
$10,000
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