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ad specs
The following are Growthtrac's standard
ad creative design/development
specifications.Any variation form the below specs need to
be pre-approved.
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Maximum
Size
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Rectangle
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180x150
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40k
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Leader Board
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728x90
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40k
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Wide
Skyskraper
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160x600
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40k
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Medium Rectangle
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300x250
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40k
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General Ad Requirements
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- We accept GIF, JPEG, Rich Media (Flash)
- 15-second maximum for any animation.
- Animated strobe affects are not permitted.
- Creative with a white background must have a minimum
1-pixel border to differentiate ad from editorial
content.
- Any sound must be user-initiated, defined
as a click and not a mouseover or rollover, and
clearly labeled with "Play" and "Stop" controls.
- The Flash frame rate must be less than 18 frames
per second; twelve frames per second is preferred.
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Flash Ad Requirements
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- A back-up GIF must be trafficked along with
the file for those users unable to see the Flash
creative.
- Growthtrac accepts up to Flash 7.0.
- Make sure that the variables are set to _blank
so that when clicked the destination page is
drawn into a new browser window
- For the ad to be made clickable, clickTag
code (shown below) should be attached to an
invisible button. The invisible button (a button
that contains only a hit state) should be the
same size as the ad unit and placed on the topmost
layer of the Flash file. The clickTag code (displayed
below) allows Growthtrac to track the clicks
for the ads. It must read EXACTLY as shown below
(no additional punctuation, quotes, etc.):
on (release)
{ if (clickTAG.substr(0,5) == "http:")
{ getURL(clickTAG); } }
more information: http://www.adobe.com/resources/richmedia/tracking/designers_guide/
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