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ad specs
The following are Growthtrac's standard ad creative
design/development
specifications.Any variation form the below specs need to be pre-approved.
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Maximum
Size
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Banner
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468x60
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25k
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Leader Board
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728x90
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30k
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Skyskraper
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120x522
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25K
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Med
Rectangle
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120x240
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15k
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General Ad Requirements
- We accept GIF, JPEG, Rich Media (Flash)
- 30-second maximum for any animation.
- Animated strobe affects are not permitted.
- Creative with a white background must have a minimum 1-pixel
border to differentiate ad from editorial content.
- Any sound must be user-initiated, defined as a click and
not a mouseover or rollover, and clearly labeled with "Play" and
"Stop" controls.
- The Flash frame rate must be less than 18 frames per second;
twelve frames per second is preferred.
Flash Ad Requirements
- A back-up GIF must be trafficked along with the file for those
users unable to see the Flash creative.
- Growthtrac accepts up to Flash 7.0.
- Make sure that the variables are set to _blank so that when
clicked the destination page is drawn into a new browser window
- For the ad to be made clickable, clickTag code (shown below)
should be attached to an invisible button. The invisible button
(a button that contains only a hit state) should be the same size
as the ad unit and placed on the topmost layer of the Flash file.
The clickTag code (displayed below) allows Growthtrac to track
the clicks for the ads. It must read EXACTLY as shown below (no
additional punctuation, quotes, etc.):
on (release)
{ if (clickTAG.substr(0,5) == "http:")
{ getURL(clickTAG); } }
more information: http://www.adobe.com/resources/richmedia/tracking/designers_guide/
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