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ad products — radio
Growthtrac airs a popular streamed radio station at GrowthtracRadio.com.
Growthtrac Radio is 24-7 Contemporary Christian music with
inspiring marriage programming from outstanding organizations,
including FamilyLife, MarriageToday, Gary Chapman, Crown Financial,
TLN, and Growthtrac Ministries.
Currently, Growthtrac Radio serves 200,000+ streams monthly.
Growthtrac Radio is simulcast on iTunes, Shoutcast, and Live365
— three of the world's largest Internet radio networks.
To capture a larger audience, consider adding Growthtrac Radio
spots to your banner ad media buy.
What is Streamed Radio
Streamed Radio (or Online Radio) is radio programming transmitted
over the Internet instead of the airwaves. Most online radio
is either traditional radio stations simulcasting their signal
or original stations broadcasting exclusively on the Web.
Unlike traditional radio, online radio does not require a
special receiver to access the content. Any computer with
Internet access can be used to listen to online radio.
Why Streamed Radio
Radio online is a credible, responsive medium that delivers
impressions to an educated, affluent, loyal audience.
Streamed Radio Statistics
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Those who have listened to
online radio in the last month
- Estimated 54 million Americans
- 21% of U.S. population 12+
Those who have listened to online radio in the last
week
- Estimated 33 million Americans
- 11% of U.S. population 12+
— Source: Arbitron 2007
Digital Radio Study
- 2008 may well be a year many radio broadcasters
would rather forget, but those streaming their audio
online likely gained listeners, according to a study
by Accustream Imedia Research. In fact, a company
press summary of the report shows that online music
radio streams generated 4.85 billion total listening
hours in 2007, up 26.1 percent over 2006.
- The weekly online radio audience is at an
all time high with an estimated 33 million listeners.
An uptick in 2008 listening has resulted in the
highest total weekly audience for online radio since
Arbitron and Edison began tracking this measure
in 2000. Thirteen percent of Americans age 12 and
older reported listening to online radio in the
last week.
- Over one in seven 25- to 54-year-olds listen
to online radio on a weekly basis. Fifteen percent
of Americans age 25-54 are weekly online radio listeners.
Online radio delivers 14 percent of persons in the
prime 18-49 radio buying demo.
- Over one in five has listened to online
radio in the last month. Twenty-one percent
of the U.S. population age 12 and older has listened
to online radio in the last month. The estimated
monthly audience for online radio is approximately
54 million.
- Online radio listeners are more likely to
be employed full-time than average. Fifty-seven
percent of weekly online radio listeners are employed
full-time, compared to only 43 percent of all respondents
age 12 and older.
— Source:
Arbitron Inc./Edison Media Research 2008
- By 2008, online advertising spending in the
US is expected to surpass radio advertising spending.
While not signaling the death of radio, it is an
indication that radio is being subsumed into a broader
sector called "audio."
— Source: e-marketer
- 'By 2012, we anticipate one out of every four
dollars spent on advertising and marketing will
be earmarked for alternative media,' said Patrick
Quinn, CEO of PQ Media.
— Source: PQ Media's Alternative
Media Forecast: 2008-2012 report
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