|
|
ad products — radio
More about Growthtrac Radio
Growthtrac airs a popular streamed radio station at GrowthtracRadio.com.
Growthtrac Radio is 24-7 Contemporary Christian music with inspiring
marriage programming from outstanding
ministries, including FamilyLife, Gary Chapman, Crown Financial,
TLN, and Growthtrac Ministries.
Currently, Growthtrac Radio launches 8,000+ streams monthly.
Growthtrac Radio is simulcast on iTunes and Live365 — two
of the world's largest Internet radio networks.
To capture a larger audience, consider adding Growthtrac
Radio spots to your banner ad media buy.
What is Streamed Radio
Streamed Radio (or Online Radio) is radio programming transmitted
over the Internet instead of the airwaves. Most online radio
is either traditional radio stations simulcasting their signal
or original stations broadcasting exclusively on the Web. Unlike
traditional radio, online radio does not require a special receiver
to access the content. Any computer with Internet access can
be used to listen to online radio.
Why Streamed Radio
Radio online is a credible, responsive medium that delivers
impressions to an educated, affluent, loyal audience.
Streamed Radio Statistics
Those who have listened to online radio in the last month
- Estimated 54 million Americans
- 21% of U.S. population 12+
Those who have listened to online radio in the last week
- Estimated 33 million Americans
- 11% of U.S. population 12+
— Source: Arbitron 2007 Digital Radio Study
- 2008 may well be a year many radio broadcasters would
rather forget, but those streaming their audio online likely
gained listeners, according to a study by Accustream Imedia
Research. In fact, a company press summary of the report
shows that online music radio streams generated 4.85
billion total listening hours in 2007, up 26.1 percent
over 2006.
- The weekly online radio audience is at an all time
high with an estimated 33 million listeners. An uptick
in 2008 listening has resulted in the highest total weekly
audience for online radio since Arbitron and Edison began
tracking this measure in 2000. Thirteen percent of Americans
age 12 and older reported listening to online radio in the
last week.
- Over one in seven 25- to 54-year-olds listen to
online radio on a weekly basis. Fifteen percent of Americans
age 25-54 are weekly online radio listeners. Online radio
delivers 14 percent of persons in the prime 18-49 radio
buying demo.
- Over one in five has listened to online radio in
the last month. Twenty-one percent of the U.S. population
age 12 and older has listened to online radio in the last
month. The estimated monthly audience for online radio is
approximately 54 million.
- Online radio listeners are more likely to be employed
full-time than average. Fifty-seven percent of weekly
online radio listeners are employed full-time, compared
to only 43 percent of all respondents age 12 and older.
— Source:
Arbitron Inc./Edison Media Research 2008
- By 2008, online advertising spending in the US is expected
to surpass radio advertising spending. While not signaling
the death of radio, it is an indication that radio is being
subsumed into a broader sector called "audio."
— Source: e-marketer
- 'By 2012, we anticipate one out of every four dollars
spent on advertising and marketing will be earmarked for
alternative media,' said Patrick Quinn, CEO of PQ Media.
— Source: PQ Media's Alternative
Media Forecast: 2008-2012 report
|
|
|
