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More about Growthtrac Radio


For a limited time, we're including Free radio spots with your banner campaign purchase. If you purchase a 200K-impression campaign in June or July, we'll include free spots on Growthtrac Radio.

We will provide airtime on Growthtrac Radio as follows: Growthtrac Radio will provide 500 impressions (the equivalent of 500 launched streams) of your spot at no-charge. The spot will play during our pre-roll station ID at the launch of each stream. Advertiser may provide the spot, or Growthtrac Radio can produce for you. Ask for details
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Growthtrac airs a popular streamed radio station at GrowthtracRadio.com. Growthtrac Radio is 24-7 Contemporary Christian music with inspiring marriage programming from outstanding ministries, including FamilyLife, Gary Chapman, Crown Financial, TLN, and Growthtrac Ministries.

To capture a larger audience, consider adding Growthtrac Radio spots to your banner ad media buy.

What is Streamed Radio
Streamed Radio (or Online Radio) is radio programming transmitted over the Internet instead of the airwaves. Most online radio is either traditional radio stations simulcasting their signal or original stations broadcasting exclusively on the Web. Unlike traditional radio, online radio does not require a special receiver to access the content. Any computer with Internet access can be used to listen to online radio.

Why Streamed Radio
Radio online is a credible, responsive medium that delivers impressions to an educated, affluent, loyal audience.

Streamed Radio Statistics
Those who have listened to online radio in the last month
Estimated 49 million Americans
20% of U.S. population 12+
Those who have listened to online radio in the last week
Estimated 29 million Americans
11% of U.S. population 12+
16% of Adults 18-34
14% of Adults 18-49
— Source: Arbitron 2007 Digital Radio Study
Advertisers looking to reach people who use digital radio platforms should consider online radio because it continues to garner the largest audience. Online radio delivers nearly 29 million people each week and no other digital radio platform comes close today. In addition, there are a wide variety of online radio networks that support advertising, provide credible audience measurement and have accountability mechanisms in place.
— Source: Arbitron
Arbitron and Edison Media Research, estimates that 33 million Americans age 12 or older listen to a radio station over the Internet during an average week — up from 29 million listeners one year ago (2006).
— Source: Arbitron
By 2008, online advertising spending in the US is expected to surpass radio advertising spending. While not signaling the death of radio, it is an indication that radio is being subsumed into a broader sector called "audio."
— Source: e-marketer
'By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media,' said Patrick Quinn, CEO of PQ Media.
— Source: PQ Media's Alternative Media Forecast: 2008-2012 report.

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