ad products — radio

• The spots below were professionally voiced and produced by Growthtrac. Advertiser my provide their own spot, or Growthtrac can professionally voice and produce the spot. See the Media Kit for details.

• Currently, Growthtrac Radio serves 200,000+ streams monthly.
• Growthtrac Radio is simulcast on iTunes, Shoutcast, and Live365 — three of the world's largest Internet radio networks.
• Consider adding Growthtrac Radio spots to your media buy.
  

Those who have listened to online radio in the last month

• Estimated 54 million Americans
• 21% of U.S. population 12+

Those who have listened to online radio in the last week

• Estimated 33 million Americans
• 11% of U.S. population 12+

— Source: Arbitron 2007 Digital Radio Study

• 2008 may well be a year many radio broadcasters would rather forget, but those streaming their audio online likely gained listeners, according to a study by Accustream Imedia Research. In fact, a company press summary of the report shows that online music radio streams generated 4.85 billion total listening hours in 2007, up 26.1 percent over 2006.
  
  
• The weekly online radio audience is at an all time high with an estimated 33 million listeners. An uptick in 2008 listening has resulted in the highest total weekly audience for online radio since Arbitron and Edison began tracking this measure in 2000. Thirteen percent of Americans age 12 and older reported listening to online radio in the last week.



• Over one in seven 25- to 54-year-olds listen to online radio on a weekly basis. Fifteen percent of Americans age 25-54 are weekly online radio listeners. Online radio delivers 14 percent of persons in the prime 18-49 radio buying demo.



• Over one in five has listened to online radio in the last month. Twenty-one percent of the U.S. population age 12 and older has listened to online radio in the last month. The estimated monthly audience for online radio is approximately 54 million.



• Online radio listeners are more likely to be employed full-time than average. Fifty-seven percent of weekly online radio listeners are employed full-time, compared to only 43 percent of all respondents age 12 and older.
  — Source: Arbitron Inc./Edison Media Research 2008
  
  
• By 2008, online advertising spending in the US is expected to surpass radio advertising spending. While not signaling the death of radio, it is an indication that radio is being subsumed into a broader sector called "audio."
  — Source: e-marketer



• 'By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media,' said Patrick Quinn, CEO of PQ Media.
  — Source: PQ Media's Alternative Media Forecast: 2008-2012 report