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More about Growthtrac Radio
For a limited time, we're including Free radio spots with
your banner campaign purchase. If you purchase a 200K-impression
campaign in June or July, we'll include free spots on
Growthtrac Radio.
We will provide airtime on Growthtrac
Radio as follows: Growthtrac Radio will provide 500 impressions
(the equivalent of 500 launched streams) of your spot
at no-charge. The spot will play during our pre-roll station
ID at the launch of each stream. Advertiser may provide
the spot, or Growthtrac Radio can produce for you. Ask
for details |
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Us
Growthtrac airs a popular streamed radio station at GrowthtracRadio.com.
Growthtrac Radio is 24-7 Contemporary Christian music with inspiring
marriage programming from outstanding ministries, including
FamilyLife, Gary Chapman, Crown Financial, TLN, and Growthtrac
Ministries.
To capture a larger audience, consider adding Growthtrac
Radio spots to your banner ad media buy.
What is Streamed Radio
Streamed Radio (or Online Radio) is radio programming transmitted
over the Internet instead of the airwaves. Most online radio
is either traditional radio stations simulcasting their signal
or original stations broadcasting exclusively on the Web. Unlike
traditional radio, online radio does not require a special receiver
to access the content. Any computer with Internet access can
be used to listen to online radio.
Why Streamed Radio
Radio online is a credible, responsive medium that delivers
impressions to an educated, affluent, loyal audience.
Streamed Radio Statistics
| Those who have listened to online radio
in the last month |
 |
Estimated 49
million Americans |
|
20% of U.S.
population 12+ |
| Those who have listened to online radio
in the last week |
|
Estimated 29
million Americans |
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11% of U.S.
population 12+ |
|
16% of Adults
18-34 |
|
14% of Adults
18-49 |
| — Source:
Arbitron 2007 Digital Radio Study |
|
Advertisers
looking to reach people who use digital radio platforms
should consider online radio because it continues to garner
the largest audience. Online radio delivers nearly 29
million people each week and no other digital radio platform
comes close today. In addition, there are a wide variety
of online radio networks that support advertising, provide
credible audience measurement and have accountability
mechanisms in place.
— Source: Arbitron |
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Arbitron and
Edison Media Research, estimates that 33 million Americans
age 12 or older listen to a radio station over the Internet
during an average week — up from 29 million listeners
one year ago (2006).
— Source: Arbitron |
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By 2008, online
advertising spending in the US is expected to surpass
radio advertising spending. While not signaling the death
of radio, it is an indication that radio is being subsumed
into a broader sector called "audio."
— Source: e-marketer |
|
'By
2012, we anticipate one out of every four dollars spent
on advertising and marketing will be earmarked for alternative
media,' said Patrick Quinn, CEO of PQ Media.
— Source: PQ Media's Alternative
Media Forecast: 2008-2012 report. |
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